IUCN SSC Shark Specialist Group
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        • CITES 17th CoP
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​Visual Identity and Brand Guide

Our brand

​The Shark Specialist Group (SSG) operates under the International Union for Conservation of Nature (IUCN) Species Survival Commission (SSC).
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« The IUCN SSC Shark Specialist Group (SSG) is recognized as the global leading authority on the status of sharks, rays, and chimaeras. »

In a world of increased branding, it is more important than ever to project a clear and consistent image that correctly reflects our vision, mission, and credibility. The brand identity for the SSG clearly highlights the different species that the SSG works with while the color blue was chosen to symbolise the aquatic system in which they live. The design of the SSG logo truly embodies our vision for the future.

Using the logo

The SSG brand is more than just a logo – it is an identity. Our brand serves as a way to present ourselves to the public; it expresses who we are and what we stand for. The SSG brand guidelines enable us to present a consistent visual image and unify us as a team.

Note that only the SSG Executive Committee and Regional Vice Chairs are authorized to represent the SSG using the logo by itself, and only after written approval by the SSG Chair. This applies to all types of printed and digital material.

​The document below outlines detailed information on color, size, and appropriate usage of our brand.
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Download the IUCN Shark Specialist Group (SSG) Brand Guide

Download the Calibri font

For a copy of the logo and permissions to use the logo, please contact the SSG Chair or your respective Regional Vice Chairs.

Please visit the following pages for more information on our standards on:
  • Citing references
  • Scientific and common names

  • Home
  • About
    • Mission & Vision
    • Sponsors
    • Communication >
      • Visual Identity and Brand Guide
      • Communication Strategy
    • Documents
    • Membership | TOR
    • FAQ
  • Members
    • Who We Are >
      • Our Team
      • Our Members
      • Our History
    • Where We Work >
      • North America
      • Central America and the Caribbean
      • South America
      • Northern Europe
      • Mediterranean
      • Africa
      • Indian Ocean
      • ​Asia
      • Oceania
    • What We Do >
      • Aquarium Working Group
      • Assess Working Group
      • Bycatch Working Group
      • Communication Working Group
      • Deepwater Chondrichthyans Working Group
      • Future Leaders Working Group
      • Human Dimensions Working Group
      • Integrative Taxonomy Working Group
      • Marine Historical Ecology Working Group
  • Resources
    • Shark News >
      • Shark News | Submission Guidelines
    • Shark News Legacy
    • Publications >
      • Status Reports
      • Fisheries Management
      • Conservation Strategies
      • Migratory Species
      • SSG Statements
      • Identification Guide
      • Trade
      • Other
    • Scientific References
    • Conservation Strategies >
      • Conservation Strategies: Sawfish
      • Conservation Strategies: Devil and Manta Rays
      • Conservation Strategies: Angel Sharks
    • Policy Planning >
      • CITES >
        • CITES 17th CoP
      • The Convention on Migratory Species and Sharks
      • The Memorandum of Understanding on the Conservation of Migratory Sharks (Sharks MOU)
      • The IUCN Red List of Threatened Species and Sharks
      • RFMOs
      • IPOA-Sharks
    • Workshops >
      • IUCN SSC SSG Workshops
      • Red List News
    • Press
    • Links
    • Media Resources
  • News
  • Contact
  • Donate